Circulation Manager - Brady Corporation (Ontario, CA)

Circulation Manager Ontario, CA Brady Content Business (Personnel Concepts & Clement Communications) Overview The Publishing Group at Brady is focused on labor law compliance and safety, and encompasses two business units. Established in 1989, Personnel Concepts has spent over two decades developing new ways to help employers comply with the latest labor laws and safety regulations. Personnel Concepts has served more than 1.2 million customers in the compliance and human resource industries. Clement Communications was established in 1919 and creates and markets innovative safety and communications products and services, helping to reduce risk, lower costs, promote core values and increase productivity and morale. Brady Corporation Overview Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has more than 1,000,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee and employs approximately 6,600 people at operations in the Americas, Europe and Asia/Pacific. Brady's fiscal 2010 sales were approximately $1.2 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. We are an Equal Opportunity/Affirmative Action Employer Position Reports To Director, Database Marketing Position: Circulation Manager The Circulation Manager will be responsible for the preparation and execution of direct mail plans to meet revenue and customer housefile growth plans. This will be accomplished through effective planning, analysis and implementation of mail campaigns. In this role, goals are met by managing staff member/s as well as your own personal contribution. This individual will team with the Creative Production, Product Development and Marketing Services departments both internally and externally to execute both prospect and customer marketing initiatives. In addition, the Circulation Manager will function as an analytical resource by working closely with the company’s Business Intelligence group in providing campaign insights and analysis which will ultimately lead to improvements in the overall circulation plan. Key Responsibilities: Maximize response and ROI through effective planning, analysis and implementation of mailing campaigns. Customer house file or new client acquisition selections/segmentation, creative efforts, forecasting, and data analysis to create optimal circulation plans. Develop the annual circulation plan and management of its on-schedule implementation for each mailing, including house-file segmentation, list acquisition, merge purge and file output. Manage and execute testing, analyze results and provide marketing recommendations to improve business performance. Develop customer acquisition, retention and reactivation programs, and ensure integration of these programs with overall circulation plans. Manage cooperative database and list brokerage vendors to meet the company’s list acquisition objectives. Administration of marketing management programs, including maintenance of offers, list, and source codes, as well as provision of finder files and data feeds to marketing partners. Ongoing reporting to management on house file and outside list performance; develop and update demand forecasts as necessary. Ongoing reporting and analysis of customer segment transaction purchasing dynamics and marketing performance. Update the business’ latest estimate with actual response and AOV metrics throughout the year. Prepare and present management reporting and post-mortem metrics at the season, campaign and event level. Position Requirements: BA/BS Degree; major in Marketing, Business, Economics, Mathematics or a related field 5+ years experience of relevant direct-mail circulation planning, execution and marketing experience Strong understanding of Direct Marketing fundamentals (e.g. circulation, testing, contact management) Metrics driven and results oriented with demonstrated analytical skills Highly developed PC skills and advanced proficiency with Excel. Ability to succeed in a fast paced environment where performance goals are aggressive Excellent team player with strong project management and communication skills Attention to detail and strong follow through capabilities apply online at www.bradycorp.com/careers

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